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Pure Gold Jewellers
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Pure Gold Jewellers : ウィキペディア英語版
Pure Gold Jewellers

Pure Gold Jewellers is a jewellery retailer with 120 stores across the Middle East, in the UAE, Oman, Kuwait, Qatar, Jordan, KSA, Bahrain, Sri Lanka and 200 stores in India.〔("Pure Gold receives best brand honor for the 2nd year from Dubai government" ), ''AME Info'', May 28, 2009. Retrieved July 26, 2011.〕 The company's stores sell a variety of jewellery in diamonds, gold, platinum, Murano glass and precious stones.
Founded by Indian expatriate Firoz Merchant in 1989, the first Pure Gold Jewellers store was established in Dubai. Merchant has focused on gradual expansion of the brand’s retail network.〔("Pure Gold Jewellers opens in Qatar " ), ''TradeArabia'', July 24, 2011. Retrieved July 26, 2011.〕 The company entered the Indian market in 2010 and has plans to open 200 stores in the country in the next few years. Pure Gold are the sole concessionaire for retail of gold and diamond jewellery at Abu Dhabi Duty Free (terminals I,II, and III), Kuwait Duty Free and Muscat Duty Free.〔("Pure Gold to open 200 stores in India" ), ''Gulf News'', June 15, 2010. Retrieved July 26, 2011.〕 Pure Gold Jewellers employs more than 1000 retail staff across the globe and also owns two jewellery manufacturing factories in India and in China, employing over 1,500 workers.〔( "Indian Power List 2010: 39 Firoz G. Merchant " ), ''Arabian Business''. Retrieved July 26, 2011.〕
==Products==
Pure Gold Jewellers’ stores display a variety of jewellery in diamonds, gold and other precious stones. Some of the collections are:
*Pure Diamonds: Jewellery in 18k yellow and white gold, with original Belgian-cut diamonds available in different carats, cuts and sizes.
*Pure 22k: Ethnic designs in gold, for Middle Eastern and Indian consumers.
*Pure Platinum: Diamond jewellery set against platinum.
*Bridal: Rings are available in yellow and white gold, with diamonds.
*Solitaire: Available in different carats and sizes, with single solitaires available in yellow and white gold.

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